Case Study: BariBox Branding

branding packaging style guide marketing new york city graphic designer social media design startup small business graphic design studio brooklyn
Deliverables
  • Logo
  • Brand Guide
  • Package Label
  • Social Media Templates
Location

Baltimore, MD

BariBox founder & registered dietitian, Jana Wolff, came to us with a simple request: show people that the first bariatric meal delivery service is easy, friendly, and unforgettable. Monroe&Co combined modern, colorful design with a sense of humor and created scalable guidelines their team could easily follow across packaging, website, social media and more as the startup grows.


Logo

Each of the icons in the logo symbolizes principles of the brand and product: proper nutrition, health, made with love, time saving, doorstep delivery.

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clearspace example from brand guide
branding logo design packaging style guide marketing new york city graphic designer social media design startup small business graphic design studio brooklyn
color palette from brand guide

The icons are also a little wink to the outdated notions of the “ideal” body types for women espoused in 1950s illustrations: apple, pear, round, heart, hourglass, and square.

branding logo design packaging style guide marketing new york city graphic designer social media design startup small business graphic design studio brooklyn
inspiration image

Result

The project resulted in BariBox having a clear and simple guide they could give to partners creating a website, social media campaigns, and commercial kitchens printing labeling. Over two years later, if you look across their media, you will see the bright, modern consistency carried throughout with ease.

branding logo design packaging style guide marketing new york city graphic designer social media design startup small business graphic design studio brooklyn
Credits:

Design: Monroe&Co
Photos: BariBox & Teddy Wolff
Website: BariBox