Case Study: Bouncyband Rebranding

who designed bouncyband logo? branding style guide website consumer packaged goods education packaging tradeshow graphic designer new york city
Deliverables
  • Logo
  • Brand Guide
  • Packaging
  • Tradeshow Materials
  • Website
Location

Glastonbury, CT

Bouncyband designs unique products that help fidgety schoolchildren use movements to stimulate the brain and boost mental performance. After acquiring the company in 2018, the new owners approached Monroe&Co to do a rebranding, packaging designs, and a Shopify website.


Logo

The inspiration for the Bouncyband logo came from memories of childhood and the excitement of receiving a big checkmark on school papers from a teacher. Signifying completion, excellence, and academic achievement, the checkmark is also an abstract cartoon foot resting on a Bouncyband product beneath a desk.


Brand Guide

A 63-page Brand Guide was written to show future contractors and vendors the correct usage of the logo, colors, typography, and package designs, as well as examples of marketing and tradeshow graphics.

social media branding brand guide style guide website consumer packaged goods education packaging tradeshow graphic designer new york city
social media branding brand guide style guide website consumer packaged goods education packaging tradeshow graphic designer new york city

Packaging

9 package designs were developed for the core existing product line as well as products to be introduced at upcoming tradeshows after the rebranding.

branding brand guide style guide website consumer packaged goods education packaging tradeshow graphic designer new york city

Marketing & Sales

branding brand guide style guide website consumer packaged goods education packaging tradeshow graphic designer new york city
tradeshow graphics
branding brand guide style guide website consumer packaged goods education packaging tradeshow marketing graphic designer new york city
tradeshow catalog

Website

branding brand guide style guide website web design consumer packaged goods education packaging tradeshow graphic designer new york city

Result

Now, five years later, Bouncyband is still thriving and running off the designs we created. A favorite of school teachers everywhere, they sell Bouncyband products in bulk, on Amazon, and through their Shopify website designed by Monroe&Co.

Credits:

Design: Monroe&Co
Photos: Bouncyband