Case Study: Bouncyband Rebranding

Brand Guide
Tradeshow Graphics

Glastonbury, CT

Bouncyband designs unique products that help fidgety schoolchildren use movements to stimulate the brain and boost mental performance. After acquiring the company in 2018, the new owners approached Monroe&Co to do a rebranding, packaging designs, and a Shopify website.


The inspiration for the Bouncyband logo came from memories of childhood and the excitement of receiving a big checkmark on school papers from a teacher. Signifying completion, excellence, and academic achievement, the checkmark is also an abstract cartoon foot resting on a Bouncyband product beneath a desk.

A 63-page Brand Guide was written to show future contractors and vendors the correct usage of the logo, colors, typography, and package designs, as well as examples of marketing and tradeshow graphics.

9 package designs were developed for the core existing product line as well as products to be introduced at upcoming tradeshows after the rebranding.

tradeshow graphics
tradeshow catalog

“When we acquired Bouncyband, an educational products company, we tasked Monroe&Co to create a logo, branding, packaging, sales collateral and even the name itself. They did not disappoint! They gave the brand an identity that conveys professionalism, ingenuity, creativeness and fun. Our sales have steadily increased since implementing the assets created, and our brand recognition is broader than ever before.”
— Managing Director, BariBox —


Now, five years later, Bouncyband is still thriving and running off the designs we created. A favorite of school teachers everywhere, they sell Bouncyband products in bulk, on Amazon, and through their Shopify website designed by Monroe&Co.

Design: Monroe&Co
Photos: Bouncyband