Process: Branding

Here’s a sample outline of how our branding projects work step by step:

How to Begin:

Client submits RFP & Designer provides estimate/proposal

Contract

Deposit

Information Gathering:

Kickoff Meeting & Calls

Questionnaires

Problem Formulation

Strategy:

Research

Competitive Analysis

Store Visits (retail)

Recommendations

Client agrees to strategy

Brand Design:

Inspiration/examples

3 design directions based on strategy

Client chooses 1 direction to refine

Refinements to logo

Typefaces & Color Palette

Creating/Curating illustrations & photo assets

Implementation:

Packaging & hangtag designs from final designs (retail)

Style Guide

Rollout consulting as needed with client team